BiaGaia are a Swedish probiotic company at the forefront of microbiome research for more than 30 years. BioGaia develops, markets and sells probiotic products and has an extensive research network allowing them to work closely with the global scientific community to advance the understanding of probiotics and the human microbiome. 

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Munchkin will be joining the 2025 edition as Mother & Baby Theatre Sponsor.

Munchkin is on a mission to be the most loved baby brand in the world. Innovation is at the heart of what we do. We have over 320+ patents under our belt and continue to create solutions that leave our customers asking, "how did I ever live without this?"

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Symprove is a water-based probiotic that delivers billions of live and active bacteria to the gut.
Having gained an impressive and loyal customer base since its launch to the market (9 out of 10 customers would recommend), alongside backing from clinical experts, Symprove allows people to take control of their gut and currently boasts an impressive 4.5* TrustPilot score.

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General Practice Solutions (GPS), is the foremost provider of support for primary care, offering a comprehensive suite of services meticulously designed to address the unique needs of GP Practices, Alternative Provider Medical Services (APMS), Primary Care Networks (PCNs), GP Federations, Integrated Care Boards (ICBs), and private organisations.