The Primary Care Show | NEC Birmingham

The UK’s go-to event for GP Partners, GPs, Practice Managers, Primary Care Network Representatives and other healthcare professionals working across Primary Care.

Discover what’s next in primary care at The Primary Care Show. With 150+ suppliers on hand, you’ll find practical products and services you can introduce in your workplace right away, helping you elevate patient care and boost efficiency across your practice.
Browse through our CPD-accredited conference programme, providing a unique platform for enhancing interdisciplinary knowledge, sharing insights into treatment strategies and meeting others from multi-disciplinary teams
Network with colleagues and industry leaders from across the NHS and private sectors
Completely FREE to attend

Register Free

Why Visit

Watch this video to hear firsthand from our event director, Sam Willoughby and find out what the Primary Care Show is all about, from why it’s become a staple in the calendar for primary care professionals, to what makes this year’s event at the NEC Birmingham one you won’t want to miss.

Whether you’re a returning visitor or considering attending for the first time, this is a great opportunity to get a feel for what’s in store and discover why so many in the community return year after year.

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5,000+

Visitors

150+

of the UK's leading healthcare brands

120+

sessions across 8 conference programmes

130+

healthcare clinicians and expert speakers

Celebrity Headline Speaker: Adam Kay

Adam Kay speaking at the primary care show

It was brilliant having Adam Kay at The Primary Care Show 2026. His session, “An Hour with Adam Kay: This Is Going to Hurt… and Make You Laugh”, brought honesty, humour and heartfelt insight to the GP Clinical Theatre on 20 May 2026.

Drawing on his experiences as a former doctor and creator of This Is Going to Hurt, Adam shared unforgettable stories from life in medicine that had the audience laughing one moment and reflecting the next. It was a standout session that perfectly captured the realities of working in healthcare.

Exhibit

The Primary Care Show connects manufacturers, distributors, and suppliers with a growing audience of healthcare professionals. As the UK’s only clinically-led event uniting the full primary care team, it’s the ideal place to showcase your products where decisions are made. With strong industry links and high attendance from GP Partners, GPs, Nurses and Pharmacists, this free-to-attend event delivers real impact.

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Why visit?

Benefit from free-to-attend CPD sessions designed to keep your skills and knowledge up to date, and explore a diverse range of exhibitors showcasing the latest innovations, services, and solutions in primary care.

FREE CPD

Take advantage of eight dedicated conference theatres featuring a packed programme of CPD-accredited sessions led by expert speakers. With something for every discipline, you can tailor your experience to your professional interests.

Book you stand for 2026

Meet and network with dedicated healthcare professionals who are actively seeking new ideas, products, and partnerships. It’s the ideal platform to raise your profile, expand your reach, and grow your business.

Latest News

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Don't just take our word for it, hear from our previous visitors

Its brilliant! Free CPD, located at a nice venue with good transport and lots of stalls to browse in between - absolutely rely on it every year!

Vanessa Palmer

GP, Crabbs Cross Surgery

Great event which combines all different aspects of primary care, it gives you the ability to meet a large volume of people rather than travelling to each person individually.

Andrew Lambourne

Scientific Affairs Manager, Penlan Healthcare Ltd

Every practioner working in Primary Care should attend this conference because it would open you up to a whole new world of best practices

Princess Anammah

Physiotherapist, Solihull Community MSK Service - University Hospitals Birmingham

It was my first time to attend. It was absolutely brilliant and well organised . I enjoyed the sessions and they were relevant to my role .

Eman Ali

GP, White Rose

The seminars covered a wide range of topics that were relevant to my practice as a GP so it was a fantastic opportunity to update my knowledge, learn new stuff, network with colleagues and providers.

Ugonwa Ekpunobi

GP, Stourport Medical Centre

Primary is excellent for several reasons - well organised, comprehensive range of exhibitors, excellent speakers & content of lectures, NEC convenient location & ample parking although expensive & it's Free!

Mike Morrissey

Practice Manager, Blanche Morrissey

Really useful 2 days. Full of updates and new products I was not aware existed. Good to see the companies that can aid our work as a HCP. I'm an annual attendee!

Khalika Hasrat

GP, Royal Arsenal Medical Centre

This is a brilliant event for healthcare professionals it has open access and themed all day programme for example nutrition and dietetics. It is an excellent way to keep updated on current practise and new products on the market.
The mixed nature of the event exhibitors gives something for all in terms of looking at new products as well as those currently used. Being able to talk with health charities and patient groups and professional bodies as well an browsing new products is excellent

Rane Comley

Dietitian, Lancashire Teaching Hospitals NHS Trust

FAQ

Registration is officially open, and you can register by clicking here!

The Primary Care Show is designed for primary care professionals. This includes GPs, practice nurses, nurse practitioners, pharmacists, PCN and practice managers, allied health professionals, and anyone working within community, primary or integrated care settings.

Our sales team are on hand to help with any enquiries about how you can exhibit at The Primary Care Show. Fill out our exhibitor enquiry form and a member of the team will be in touch.

Please click the link below to be taken to the exhibitor zone

Exhibitor log-in page