Activia has been a pioneer in gut health science since 1985, and has been perfecting its delicious yogurts for 40 years! From the deliciously fruity flavours in Fruit and Low Fat Ranges, to crunchy and satisfying Breakfast Pots, mild and creamy Kefirs and Fibre-filled ranges - there's an Activia for everyone.  

Activia is committed to supporting  health and well-being globally and is the number 1 gut health yogurt brand in the UK*. Activia contains an exclusive mix of 5 strains of live cultures and is backed by over 40 years of scientific research and 19 scientific publications. Activia’s exclusive Bifidobacterium animalis subsp. lactis CNCM I-2494 has been proven to survive the entire gastrointestinal tract² and daily consumption of 2x125g Activia for at least 4 weeks is associated with a consistent & significant improvement of outcomes related to GI discomfort in healthy adults.¹

Activia is excited to announce the new Activia Gut Science Hub, a platform dedicated to help bring science to practice, for better gut health. This ecosystem, designed for Health Professionals and Academics, will provide easy to digest education, tools and resources on gut health. It will cover the fundamentals of gut health, including dietary factors which influence gut health, education on probiotics, as well as summarising the extensive high-quality evidence behind Activia.

About Danone UK and Ireland

Activia is a brand of Danone UK & Ireland. Danone UK & Ireland is a top 10 branded food and beverage manufacturer, whose family of market-leading food and drink products supports the health of millions of consumers and patients throughout all stages of their lives. We are also proud to be the first top 10 food and healthcare manufacturer in the UK & Ireland to certify as a B Corp; mission-driven businesses who operate as a force for good.

Home to household names that span across the dairy, plant-based and water industries, including Actimel, Activia, Alpro, GetPRO, evian, Volvic and Harrogate Spring Water. Danone is also a leading provider of specialised early-life nutrition products and services through its Nutricia brand, providing nutritional assistance to patients in hospital and people in the community.

Danone’s mission is to bring health through food to as many people as possible, and in the UK and Ireland, millions of people are eating or drinking one of its products every day.  

1. Eales J., et al. Systematic review and meta-analysis: the effects of fermented milk with Bifidobacterium lactis CNCM I-2494 and lactic acid bacteria on gastrointestinal discomfort in the general adult population. Therap Adv Gastroenterol. 2016. First published on October 9, 2016.
2. Collado M.C, et al. Molecular detection of Bifidobacterium animalis DN-173 010 in human feces during fermented milk administration. Food Research International, 2006; 39: 530-535.

*Circana All Outlets excl Discounters, Chilled Yogurts and Desserts Gut Health Segment, value and volume sales for 52 w/e 20 April 2024